But the growing number of social media channels also brings a new difficulty. Companies now use them to connect with customers faster and easier than ever before. New social media channels appeared to support modern ways of communication and advertising. In the last couple of years, social media has become an essential form of marketing.

Want to learn more about ChatGPT and Generative AI in Content Marketing? Click here to purchase this report and use code CHATGPT100 for $100 off.How to Use LinkedIn Marketing for Business In order to fully capitalize on use of ChatGPT and AI tools for content creation, we recommend crafting a content strategy, leveraging the right resources, testing for performance, doing your research, and adding in the human element whenever possible. As a result, it is unlikely that generative AI will be able to fully replace content marketers especially when it comes to creating content that is original, brand-specific, authoritative, and ready to publish. The most effective ways ChatGPT and other generative AI tools have enhanced content is through repurposing it to create related content, personalize it by tracking buyer and customer behavior, creating high-ranking content by generating millions of competitive keywords, and testing content to determine which yields the best results.ĭespite the excitement around generative AI, only 13% of marketers in the Aira survey think AI content is already indistinguishable from human content. In a recent 2022 Aira survey of marketers worldwide 58.9% stated that they already used AI tools to optimize existing content. The areas where it has the largest impact are ideation, saving time, and generating content. It often indicates a user profile.Īlthough risks are present, generative AI is on par to change content marketing forever.

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